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Most online merchants see their online shop and their ebay shop as too completely different platforms. Normally with different prices and different customers yet strangely selling the same or similar products. If you own both an online shop and an ebay shop or have an ebay account of some sort you will have noticed how much easier it was to start selling straight of the mark with ebay and how hard it has been marketing your online shop and getting new visitors let alone new customers. You will have also noticed your profits will be different due to ebays ever inflating fees.
Lots of online stores nowadays offer free delivery with certain orders the most popular offer is spend X amount or over and get free delivery. But should you be offering this to your customers and at what value should you offer your customers free delivery? £10? £50? £200?
Well it all depends on your products and the cost to deliver them but if you want to use a free delivery offer to drive your average sales value up then just follow these simple steps:
First off you need to know your current average order value this is what the average person spends on your online shop. With the ecommerce packages we provide, our stats will tell you this but if your ecommerce package doesn’t tell you then just add up all your orders and divide them by the number of orders you have… so if you have ten orders then add them up and divide that number by ten.
